Christina Kwang is a freelance senior designer specializing in crafting systemic visual identities. She is currently working with teams building thoughtful and distinctive brand experiences. 👩🏻‍💻

Previously at TikTok and Koto


✺ Next Availability: August 2026

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GoFundMe is the global leader in online fundraising, where anyone can give and get help in one place. By uniting individuals and nonprofits in one place, GoFundMe is helping move humankind forward with unprecedented impact and scale. The brand idea, ‘Help Adds Up,’ captures the feeling of life-changing progress powered by community. 

The identity transforms GoFundMe’s most recognizable asset—the goal bar—into a dynamic progress circle. This circle radiates into an arc, or ray, that sits at the heart of the logo and acts as a unifying device across the system, creating a sense of narrative momentum and shared progress. It scales seamlessly to introduce GoFundMe Pro, visually connecting GoFundMe’s offerings under a single story. Radial typography and fingerprint-like patterns extend the idea, making the brand feel human and collective.AGENCY: KOTO
CLIENT: GOFUNDME
YEAR: 2025
ROLE: SENIOR DESIGNER




























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