Christina Kwang is a freelance senior designer specializing in crafting systemic visual identities. She is currently working with teams building thoughtful and distinctive brand experiences.

Previously at TikTok and Koto


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ARCHIVE (COMING SOON)

2026

Unify is a leading GTM platform that connects signals, timing, and outbound motion into one simple flow, helping teams show up at the right moment with the right context and turn more moments into revenue.

Based around the idea that building your market pipeline is about creating momentum, we developed a brand system with motion at the core, and focused on creating a brand that doesn’t just rely on product to differentiate itself but rather evokes emotion.


AGENCY: COMPANY POLICY
CLIENT: UNIFY
ROLE: SENIOR DESIGNER
VISUAL IDENTITY WEBSITE DESIGN

2025

GoFundMe is the global leader in online fundraising, where anyone can give and get help in one place. The brand idea, ‘Help Adds Up,’ captures the feeling of life-changing progress powered by community.

The identity transforms GoFundMe’s most recognizable asset—the goal bar—into a dynamic progress circle. This circle radiates into an arc, or ray, that sits at the heart of the logo and acts as a unifying device across the system, creating a sense of narrative momentum and shared progress. It scales seamlessly to introduce GoFundMe Pro, visually connecting GoFundMe’s offerings under a single story. Radial typography and fingerprint-like patterns extend the idea, making the brand feel human and collective.



AGENCY: KOTO
CLIENT: GOFUNDME
ROLE: SENIOR DESIGNER
VISUAL IDENTITY

2023

Uber Eats has expanded beyond food delivery into groceries, retail, and everyday essentials and they needed a cohesive photography library that could represent the breadth of their ecosystem across high-visibility customer touchpoints including the app, web, email, and push notifications.

The final library captured a range of everyday moments—from date nights and grocery hauls to summer picnics and Mother's Day brunches—providing a versatile collection of imagery that could scale across multiple product lines.



AGENCY: KOTO
CLIENT: UBER
ROLE: DESIGNER
ART DIRECTION PRE-PRODUCTION

2023

 Call of Duty® Warzone Mobile Competitive was the official esports competition for Warzone Mobile. The challenge was to create a bold, ownable visual identity that distinguished the event while remaining connected to the Warzone Mobile masterbrand. Inspired by the game's signature smoke effects, the identity distilled this visual language into striking solid color forms, creating a graphic system designed to stand out across digital touchpoints.



AGENCY: KOTO
CLIENT: ACTIVISION
ROLE: DESIGNER
VISUAL IDENTITY DESIGN DIRECTION

2023

 Call of Duty® had grown into one of the world’s most dominant gaming franchises with millions of concurrent players and over two decades of cultural influence. But success brought fragmentation: countless sub-brands, record-breaking annual releases, and a wordmark unchanged since 2003. Activision set out to unify the franchise under a single identity—one that could modernize its visual language, scale across new content, and sustain continued growth.



AGENCY: KOTO
CLIENT: ACTIVISION
ROLE: DESIGNER
LOGO DESIGN

2022

 Sock disrupts the cold and futuristic aesthetics of crypto and web3 that are often reserved for a closed few. By creating a safe and secure app to buy and trade crypto, Sock is where web3 natives and novices can access guidance, news, and every kind of crypto conversation.

Inspired by the playfulness in the name, we built a brand that was accessible, inviting, and warm—a trust-powered and community-driven product for everyone to be part of.



AGENCY: KOTO
CLIENT: SOCK
ROLE: DESIGNER
VISUAL IDENTITY DESIGN DIRECTION

SERVICES
VISUAL IDENTITY
LOGO DESIGN
ILLUSTRATION
ICONOGRAPHY
WEB DESIGN
UI DESIGN
ART DIRECTION

SELECT CLIENTS
UBER
NETFLIX
LA28
GOOGLE
SALESFORCE
GOFUNDME
ACTIVISION
TINDER

✺ NEXT AVAILABILITY: AUGUST 2026

SEATTLE, WASHINGTON