Comerica is a financial services company that has been around for over a century since its early beginning in 1849 when it was then known as the Detroit Savings Fund Institute. After numerous name changes and establishing themselves with about 591 locations nationwide across the United States, Comerica became the bank we know and recognize today.
The banking industry is constantly shifting. The ultimate goal of this project is to refresh Comerica in a way that appeals to the new generation, both visually and technologically. With this new brand identity system of brighter colors, a humanistic sense of humor and bold illustrative style, Comerica will be ready and committed to growing with you in your pursuit for financial growth.